The joint venture will see the ICARE GROUP manufacture and distribute a new generation of flexible eyewear based on Reform patents. We are excited to collaborate with Reform Eyewear to introduce appealing collections for women, men, teens, and kids, adding value for opticians and enhancing the customer experience. The unique technology allows for both stability and a perfect custom fit. Our plan includes creating, manufacturing, and distributing collections worldwide.
“Innovations in our industry are precious. We are proud to partner with Reform Eyewear, which will bring added value for opticians and benefits to customers. Reform should not be limited to the shape-memory functionality. We really want to create a new category across different segments of the market. I believe that we will only succeed if we create very appealing collections.”
— Cedric Bimar, Managing Director of the ICARE GROUP
STYLE THAT BENDS, DURABILITY THAT LASTS
A PATENTED TECHNOLOGY
Rooted in innovation, our glasses are engineered with cutting-edge flexible materials that effortlessly reform to their original shape, no matter the twists and turns of your day.
- UNLIMITED STYLING OPTIONS
- COMFORT
- PERFORMANCE
- DURABILITY
- MEMORY
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